The mark. Glowdacious Illuminating Powder retails for $13.00 but as a mark. representative I get it for only $9.10. Either way it is a great product for a reasonable price. This bronzer comes in three different shades so if this shade doesn't suit your skin tone you should still be able to find one that does. Even though this is a bronzer you could definitely use it as a blush if you have a light skin tone or as a highlighter if you have a deeper skin tone. Shimmied Up has three different "rings" of color but none of them could really be used individually since they aren't big enough to use with a brush. I have even used this as eye shadow in a pinch.