I picked this palette up at Wal-Mart for only $6.00 which is a great deal for ten eye shadows. As I am sure you all know it is sold exclusively at Wal-Mart. I absolutely love the packaging on these palettes with the touch of lace on the front. Hard Candy has always had fun packaging as far as drugstore products go. Not only do they have fun and unique packaging but they have amazing prices for the products they are offering. I am addicted to neutral eye shadows so this was a must have for me as soon as I heard about it. I love all of the different neutral shades in this palette I just wish they weren't all so shimmery. This palette will definitely be a well used item in my collection. I am not sure if it is limited edition or not, but I sure hope it isn't.