L'Oreal released this line of lip balms shortly after Revlon released their lip butters. I loved the Revlon ones because they were the perfect mix between a lip stick and lip balm. L'Oreal claims that the Le Balm will give you six hours of wear and a slight tint. Key word: SLIGHT!! Nourishing Nude barely gave me any tint when swatched on my hand, and pretty much nothing when applied on my lips. I like them as a lip balm, but I wouldn't necessarily buy them for tint or color purposes. They are super moisturizing and go on very smoothly. As far as packaging goes, I give L'Oreal an A+ because it looks so luxurious with the gold bottom and color matching lid.